Jul 20, 2011

I was just looking at the OS X Lion page on Apple’s website and something struck me about the way they described the “Full-Screen Apps” feature. Here’s what the wrote:

OS X Lion offers systemwide support for gorgeous, full-screen apps that use every inch of your Mac display.
They consciously used the word “inch” when most geeks would have said “pixel”. Normals don’t talk about pixels, they talk about inches. Good copywriting at work.

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